Fashion Attic

BLUPRINT/CRAFTSY

In this mini-course, teen fashion designer "Ruby Mac" teaches young

sewers how to customize their clothing and create new wardrobe pieces.

Project Overview

My roles on this project:  Art Direction, & Motion Design

Trailer

Colors

Patterns

Screen Shot 2019-06-02 at 12.56.51 PM.pn

Fonts

Concept & Design

FashionAttic
FashionAttic

RubyMac_StyleFrame
RubyMac_StyleFrame

RubyMac_DenimJacket_StyleFrame
RubyMac_DenimJacket_StyleFrame

FashionAttic
FashionAttic

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Ruby mentioned she finds her inspiration from fashion magazines, then cuts out pieces she likes, and puts them together in a mood board to help inspire her sketches.

For the show's graphics, I really wanted to lean into that by mimicking the rough cutouts of magazine pieces for any photos used. The motion is done in a stop motion style, representing the clippings coming together over time. Colors used represent Ruby's own personal style, as she uses a lot of primary colors in her own work.

Magazine Spreads

RubyMac_PatchedJeans
RubyMac_PatchedJeans

RubyMac_PomPomPants
RubyMac_PomPomPants

RubyMac_Preppy
RubyMac_Preppy

RubyMac_PatchedJeans
RubyMac_PatchedJeans

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I created these "magazine layouts" to help illustrate various

projects or fashion styles throughout the lessons

Credits

Produced by: Karen Madasci

Edited by: Sydney Stevens

Talent: Ruby Mcaloon

Photography: Dylan Osbourne

Set Design: Suzanne Heintz

& many more BTS