In this mini-course, teen fashion designer "Ruby Mac" teaches young
sewers how to customize their clothing and create new wardrobe pieces.
My roles on this project: Art Direction, & Motion Design
Concept & Design
Ruby mentioned she finds her inspiration from fashion magazines, then cuts out pieces she likes, and puts them together in a mood board to help inspire her sketches.
For the show's graphics, I really wanted to lean into that by mimicking the rough cutouts of magazine pieces for any photos used. The motion is done in a stop motion style, representing the clippings coming together over time. Colors used represent Ruby's own personal style, as she uses a lot of primary colors in her own work.
I created these "magazine layouts" to help illustrate various
projects or fashion styles throughout the lessons
Produced by: Karen Madasci
Edited by: Sydney Stevens
Talent: Ruby Mcaloon
Photography: Dylan Osbourne
Set Design: Suzanne Heintz
& many more BTS