Do it Now

FORD

A short-term sales event ad template that puts emphasis on the urgency of purchasing a vehicle now. Target demographic is people that have done their research, know they want to buy a vehicle, but are waiting for the right time. Now is that time.

Project Overview

My roles on this project: Art Direction, & Concept Design

Full Commercial

Colors

Storyboard

HTML5 Banners

Concept

This campaign is directed at the people that know what they want. They've done the research. They have all the details picked out, but they're just hesitant to make the purchase because they're always waiting for the "right time", but NOW is the right time to buy...

Credits

Production & logo design: Lustre

Writing: Shannon Flood & Justin Aguilar