Do It Now
Ford - Northwest Region
A short-term sales event ad template that puts emphasis on the urgency of purchasing a vehicle now. Target audience is people that have done their research, know they want to buy a vehicle, but are just waiting for the right time. Now is that time.
My roles on this project: Art Direction, Concept Design
This campaign is directed at the people that know what they want. They've done the research. They have all the details picked out, but they're just hesitant to make the purchase because they're always waiting for the "right time", but NOW is the right time to buy...